Marketing Strategy at AZ Tech Solutions

Today I was at AZ Tech Solutions in Mansoura with my colleagues Abdelrahman Mohsen and Khaled Suleiman. We were there for marketing training—learning how to sell your SaaS and generate profit—as a result of our 2nd place win at the GDG Delta hackathon.

I learned many powerful concepts, but the one that stuck with me most was what I call "The Filter" (Al-Musaffa). The idea is simple: to sell your product, you start with an audience representing 100% of the market. Most of them don't know who you are. Your job is to build awareness and your Personal Brand so they trust you. After this phase, that 100% is 'filtered' down to roughly 60% who are actually interested and ready for your offer, leading to a true Win-Win Situation.

Special thanks to Eng. Akram Zeyada for his amazing hospitality and detailed explanation 🤍.